22 Japanese enterprises launch joint NFTs with Hello Kitty creator – Ledger Insights
If non-fungible tokens (NFTs) are supposed to be useless, the Japanese haven’t obtained the memo! NTT Digital has collaborated with Hi there Kitty creator Sanrio and its “HAPIDANBUI” unit to launch a joint NFT assortment and wellness marketing campaign with 22 enterprises. They embrace massive names akin to Nissan, NTT Docomo, and Yamaha alongside web3 corporations like Animoca Brands and Monex, the proprietor of Japan’s largest crypto change Coincheck.
Every of the six collectible characters are meant to behave as cheerleaders for the well being and wellness campaigns, with each firm launching their very own playful missions to encourage wholesome psychological and bodily habits. Together with every mission comes collectible stamps or digital playing cards and possibilities to win prizes.
The goal is to not make a fast buck, because the NFTs are usually not tradable – they are going to be issued as soul sure tokens (SBTs).
The 22 enterprises concerned within the initiative are proven beneath.
That is a part of NTT Digital’s Web3 Jam, a co-creation and cross promotion venture involving greater than 30 firms. It was additionally chosen as a part of the Ministry of Financial system, Commerce and Trade (METI) “Demonstration Project for Constructing Digital Public Items Utilizing Net 3.0 and Blockchain” that we reported in August final yr.
